EFL
Team Talk
Open Brief
My Role - Sole Designer
Capabilities
Brand design
Brand identity
The Brief
Come up with a name, brand identity and campaign to support the launch of a new mental health initiative aimed at promoting positive mental health among players, both professional and amateur at all levels of the game, fans and those involved in the football community.
My Role
My goal was to seamlessly blend in with the world of football, so it felt comfortable for the common fan. By utilizing a club inspired badge as the centerpiece and incorporating elements like high-profile players and football jargon - TeamTalk perfectly aligns with the essence of the sport and opens new avenues for the game so many love.
Due to the range of highs and lows in football it is hardly surprising that 1 in 4 players has admitted to suffering with mental health. We want to help coaches and teammates feel confident and comfortable talking about mental health problems, in the same way people discuss physical injuries. It is time for TeamTalk.
