The Brief

To redesign the packaging of all Dominos products. In a world of brown cardboard with generic imagery pizza boxes, Dominos wanted to stand out and become instantly recognisable.

My Role

This was achieved through transforming the pizza boxes into a manifestation of their logo. This meant that the pizza boxes had a character that couldn’t be replicated by its rivals.

Working with the Design Director the task was to implement the design across over 10 different formats. It was integral that they all visually appeared as a set, which become very tricky due to different sizes, layouts and print restrictions.