The Brief

To develop a collection of "healthier options" in Cadbury's product lineup, in alignment with HFSS regulations that restrict the promotion of sugary treats.

My Role

Cadbury's Trail Mix combines their iconic chocolate buttons with the healthier nuts and fruits. To visually represent this fusion, we employed stencil-like illustrations, which created a striking contrast to the iconic Dairy Milk branding.

This project was working within a very challenging timeframe, the project successfully transitioned from initial design to finalization within a mere two weeks, showcasing my ability to deliver results under tight deadlines.