The Brief

To create an identity that not only reflected the brand's established reputation but also breathed new life into its presence. Through meticulous design and strategic thinking, create a visual language that harmoniously captured the essence of Walkers Max — bold, flavorful, and unforgettable.

My Role

I contributed to the entire creative process, starting from the development of the initial moodboard and concept sketches. I digitally enhanced them in Photoshop and generated a diverse array of design alternatives. Subsequently, I progressed towards exploring how these designs would harmonize across various touchpoints and formulated a cohesive brand language.